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A common question asked to me is “How can you promote other shoe brands when you have one yourself?”

While I have answered this many times in various interviews I thought to make a video of my own going further into it.

I hope that you enjoy this video. I want to start doing more talks like this so if you enjoy please let me know with a comment so I can gauge the interest in these types of ‘talks’.

8 thoughts on “Video: “Why I Promote My Competition?””

  1. Hello Justin

    I have followed you since your times in London in Gieves & Hawkes when you where starting your brand. I find laudable your efforts to promote GYW shoe industry and the quality and quatity of information you have shared with us.

    Thank you very much, I hope I can meet you in your NYC store in the near future.


  2. I too have followed your blog since your London days and your points are well taken. You have a niche in the industry but there are other makers that occupy other price points; are they really competitors? You also built up relationships as you were learning the business. After all that assistance frompeoplein thebusiness, why turn around and bash your friends products? Finally you never know when a friend in the business is going to approach you with an opportunity. If you are seen as a person who bashes everyone, you will never get those offers.

    1. Justin FitzPatrick

      Indeed, doesn’t make much logical sense to do anything else than what I do. But many do not see logic so easily

  3. Hello Justin,

    I agree with your ideal very much!

    Not only has your blog been educating me about the shoe industry, but also promoting other talented shoemakers that are hard to find.

    Thank you for your passion! Wishing you the best of health and great success!

  4. Congratulations on this very informative video. Your passion for shoes comes out on your blog, your beautiful products and even more in person when we met at one of your trunk shows at Leffot long ago. Bravo! Keep up the great work. I look forward to adding one of your masterpieces to my collection one day soon. The fit of your Oxford was very nice!

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