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The Shoe Snob 5 Year Anniversary

Five years ago, my business partner and I put our very first order of polish in, for £600. I remember our very first stickers for our tins of beeswax. They were blue, cost us nearly one British Pound a pop and were just terrible. It was a great first experience of trial and error. But that is the beauty of business: learning from your errors and not being afraid to make them. And considering the fact that 5 years later we are still here with what I would say is a nice brand name and image (two of them actually) and two full time employees, I think it has been alright and I am not afraid for us to pat each other on the backs for this achievement.

But of course, none of this would have been achievable without the support of our clients, all of you. And it is hard to express the joy we feel when we know that people appreciate/wear/use our products all across the world. There are few greater feelings. So our thanks is to you for believing in us, supporting us and using the power of word to recommend us to your friends and colleagues. It truly means everything to us.

As part of our Thank you to you all, we wanted to create 5 deals across 5 days to celebrate 5 years in business, starting on Monday 19th which is our official Anniversary. Also, we have decided to discontinue the Driving Loafer collection to focus on other exciting ventures and have reduced them all now to just £60 (£50 Ex VAT). There are only 14 pairs left so get there while you can. Below is what is left:

Vashon model – Burgundy: UK7; Cherry UK8; Coral: UK6 and UK7 (2 pairs); Dark Brown: UK6, UK7 (3 pairs); Navy: UK12;†Sea Blue: UK6; Tobacco: UK7

Bainbridge model – Dark Brown: UK12; Snuff: UK12

Thanks again for keeping our dreams alive


-Justin FitzPatrick, ‚ÄúThe Shoe Snob‚ÄĚ

The Shoe Snob 5 Year Anniversary
Day 1 — †Mink Oil just £5 when spending over £50

Monday is Officially our 5 Year Anniversary so we are kicking off the week with an offer of our most popular Shoe Snob Product- the Mink Oil. We are offering Mink Oil for just £5, yes Just £5 when spending £50 or more (before shipping) on and Add this to your cart and checkout as Normal and we will refund the difference back to your account.

Valid for 19th Sept Only.

The Shoe Snob 5 Year Anniversary

Day 2 — FREE TOE TAPS on J.FitzPatrick Footwear purchases

We are offering complimentary Toe Taps on all Goodyear Welted Shoes on J.FitzPatrick Footwear for the day. Toe Taps (Lulu’s) are becoming increasingly more popular and are a great way of preserving the life of your soles. These are not the ones which make a sound when walking, thats heel taps. Our Cobbler does a great job of adding them on and this is usually £20 (£16.67 ex VAT). If you would like to take up the offer, just put in the notes ”Toe Taps FOC”

Valid for 20th Sept only.

The Shoe Snob 5 Year Anniversary

Day 3 — Buy 5 Socks Get 6th Free and 5 Laces

We love a bit of colour here at The Shoe Snob and we wanted to celebrate the harmony between colourful socks and matching laces. We already have the Bundle offer of Buy 5 Socks and get the 6th Free but we wanted to add to that. We will include 5 pairs of shoe laces to match the colour of your socks. Simply add the colour laces you want in the ‘notes’ section at checkout.

Valid for 21st Sept only.

The Shoe Snob 5 Year Anniversary The Shoe Snob 5 Year Anniversary

Day 4 — 5% OFF Made to Order

Our Made To Order Programme has been a great success since we first launched and it has been amazing to see what people can create with their own imagination. It is the perfect opportunity for you to create something unique to you and in a last that is most comfortable for you. MTO Fee currently remains at +£90 (ex VAT £75) on retail shoe price per pair but we are offering a 5% Discount on the Total Value of the order.

Valid for 22nd Sept only, email:

The Shoe Snob 5 Year Anniversary The Shoe Snob 5 Year Anniversary

Day 5 — 35% OFF Madison Loafers

Now Summer is coming to an end although its still warm here in London. We appreciate that some of you were disappointed not to get your hands on a pair of our Madison loafers as they went very quickly during our Summer Sale. We have had a small Re-stock of these and as a thank you and in preparation for next Summer, we are offering a one of special 35% Discount on ALL Madison Loafers.

Vaid for 23rd Sept only.

The Shoe Snob 5 Year Anniversary

1 thought on “The Shoe Snob 5 Year Anniversary”

  1. Well, first of all… big congrats on the anniversary! A great success indeed… cheers to you and the team. And second, thanks to you… I like showing off my Windermere!
    Keep up the good work!

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