Shoepassion has a long history, but many of you probably won’t know it as its German roots and history have not quite spread to the rest of the world, until now. After 10 years of building a successful shoe empire in Germany, with 10 shops (1 in Vienna, 9 in Germany), they have decided to now take their brand to the next level and do their best at conquering the world shoe industry. And they are doing that firstly by celebrating their 10th year Anniversary with a Kickstarter campaign that highlights new models, new leathers and new ideas for their brand. And I think that it is a smart way of going about things.
Some quick history about them is that they were founded in 2008 by 5 shoe gents that wanted to help grow the German shoe market, by seeing men wearing better shoes. But while good shoes were in their minds, a reasonable price was in their hearts. They knew that it was easy to make Goodyear welted shoes for +?500 but what the challenge was for them was being able to make good quality welted shoes for the best price possible. And while you thought that America created the idea of ‘no Middle Men’, because we love to market the hell out of slogans, Shoepassion was doing this in actuality by creating a shoe brand that had no wholesale margin in order to get the absolute best price for the German consumer. From one shop in Berlin to 9 in Germany with one in Vienna, a massive online website, purchasing the most famous German shoe brand Heinrich Dinkelacker and now Global Expansion in their sights, I dare say they did a great job and putting their dreams to the test and executing them with perfection!
Shoepassion’s range of shoes under the Shoepassion brand name are all goodyear welted, out of Almansa, Spain, the most famous Spanish town for the shoe manufacturing of men’s footwear. Coming out of the gate, again, was the idea of produce welted footwear but at the best possible price. And what does that mean? Well, it means most likely using local (Spanish or low-cost Italian) leather and simple constructions i.e. straight waists and open channel soles. Those gave prices of under ?200. They also had their range of premium French calfskin, for a higher cost, but with the same construction. A part of their Anniversary idea is to continue offering a better selection of shoes with more premium leathers and eventually building a range of closed channel soles. The new collection offers calfskins from Italy (museum) and the famous Weinheimer calf (previously known as Freudenberg) which are two of the most exclusive leathers in the industry. All for under ?200, which they are promoting as a 33% discount.
You will also find unique details on this new collection, such as red-accented pieces in the shoes, from the pull tab to the heel piece to the stitching on the chelsea boots. For those that like the color red, this offers a unique feature not often seen. The designs are bold and different, two qualities I always respect. I can imagine that the two-tone oxfords will be the popular models in this collection. The one with the whipstitch is pretty intriguing. And if you find yourself fancying more than one pair, Shoepassion is offering bundle deals as low as ?350 for 2 pairs.
The owners of Shoepassion are great guys and I am happy to see them taking their brand to the next level. This line already seems to be a huge success and I am excited to see what they do when they take it to the next level. Their campaign lasts until December 6th, so do not sleep on grabbing a pair or two should you find yourself intrigued by these models!