This blog post is for all of the haters and trolls out there. You know who you are.
Lately, there has been someone or a group of people on the great big web that claim that since starting my shoe brand, I don’t write about other brands in my price range or of lesser value. So allow me to shed the ludicrousy of this statement.
First and foremost, this blog is called The Shoe Snob. That means that when it comes to shoes I am a great big SNOB. That tends to mean that I will turn my nose up at things that I don’t like. Those things include cheap shoes, designer shoes, shoes that copy other brands, shoes that pretend to be what they are not and the like. I don’t write about things I don’t respect. Full Stop. I won’t write about cheap shoes that just come out making classic models and a lower price than the next guy. This doesn’t interest me nor bring anything to the industry outside of cheap shoes.
With over 1500 posts to date, I must write about things that excite me or are unique. Again, even if my favorite brands are doing anything new or unique then they won’t get space on the blog. This is not about what price they sell at. It’s about actually making things that can say they are different, of good quality, exciting and offer value to the world.
My shoe brand is now almost 5 years old and in that time, I have written about so many “competitors” and lower-priced brands that saying otherwise is simply lying or means that you really don’t read the blog. Also to note, I am 10 times busier than I was when I started the blog and the 3 years that followed until I launched my brand.
Now, as the post is/should be about Meermin, let us get to that. Many of these trolls reference Meermin and my lack of writing about them so allow me to state why I do not talk about them so much. So here is the plain, honest truth. Sorry Meermin. But as they say, any publicity is good publicity.
As a business I respect Meermin. They are smart and came out very strong with a unique business model and managed to flood the industry and create a very strong following in a very short time. But how did they do this? They did so by making shoes that looked like everyone else’s (hardly anything being actually unique) and doing so at a very cheap price through Chinese production. They were honest about their production so I respected that. The fact that all of the shoes in the beginning looked like Crockett & Jones’ was something that I did not respect though. And now I see Corthay models and others. But hey, they give the people what they want: shoes by other brands at a cheaper price. Do I respect it? Not really. Is it smart business? Yes of course.
The problem is that most consumers are price driven and care nothing about quality, loyalty, doing what’s right and the like. They care just about price. That’s why Black Friday is now a worldwide sale. Used to just be in the US. But with cell phones being mobile computers and people being able to buy things at a few clicks away, many retailers have grown scared of their competition and want to hop on board with Black Friday starting two weeks before the day and going until Christmas. Writing about price goes against what I stand for. I am not here to share with you all of the cheap shoes of the world. I am here to share with you things that I respect that have integrity, quality and offer something unique. If a brand doesn’t tick those boxes, they don’t interest me. So deal with it or stop reading. It’s that easy.
But something that is different that Meermin is doing is this new looking shade of Museum Calf and maybe many of you will like it. So have at it as there are only 2 days left on the GMTOs!