London Super Trunk Show 2018 - A Final Report

Last weekend the second edition of the world’s largest open event for classic men’s shoe took place – the London Super Trunk Show 2018. An amazing day with more than 800 people from all over the world who came to have a closer look at all exhibitors and the World Championships in both shoe shining and shoemaking. Here’s a summary in text and about hundred pictures.

The event, hosted by Shoegazing and The Shoe Snob, took place in the same venue as last year, an event space in the middle of Mayfair. After last year’s very successful premiere we hoped for something similar this year, and we are very happy that our wishes were met. The amount of visitors were even a bit higher this year, with even more people from the shoe industry in both England and abroad coming to visit and meet at the event, and we received a lot of praise from you, the visitors. The World Champs in shoe shining is a real crowd pleaser, and this year’s exhibition of all shoes in the first World Championships in Shoemaking and its award ceremony was a very welcomed addition, people really loved it. The exhibitors sold shoes and also shoe care products and accessories for around €40,000 / 36,000, still good but a bit less than last year, which was perhaps the only small set-back. Though the possibility to allow such a high number of visitors, and also people who followed things online and in social media, see and get to know the brands and products better was worth a lot for the exhibitors as well.

London Super Trunk Show 2018 - A Final Report
More than 800 persons, several who had traveled far, joined the event in London last Saturday.
London Super Trunk Show 2018 - A Final Report
Visitors inspecting exhibitor’s tables.
London Super Trunk Show 2018 - A Final Report
Rows of J. FitzPatrick shoes.

On display were shoes of various types in various price ranges from various places. We had Italian Barbanera, Mario Bemer and Paolo Scafora, Clematis Ginza and Jsep, Japan Shoes Export Platform (Matsumoto, Miyagi Kogyo, Kanpekina and Kiten) from Japan, Norman Vilalta and TLB/Skolyx making shoes in Spain, where also J. FitzPatrick Footwear’s shoes are made, and the Swedish brand Myrqvist. Unfortunately The Sabot couldn’t make it to the event. The main partner of the super trunk and also exhibiting was the shoe care brand Saphir, plus partners Exquisite Trimmings (accessories) and Mes Chaussettes Rouges (socks). The first half of the day was fully dedicated to the exhibitors and their products.

London Super Trunk Show 2018 - A Final Report
Paolo Scafora beauties. Painted wholecuts.
London Super Trunk Show 2018 - A Final Report
Kanpekina museum calf brogues.
London Super Trunk Show 2018 - A Final Report
Boots by Barbanera.
London Super Trunk Show 2018 - A Final Report
Clematis Ginza oxford in two leather types.
London Super Trunk Show 2018 - A Final Report
Shoe care from Saphir.

Then in the afternoon the two events took place. First up were the final of the World Championships in Shoe Shining, in collaboration with Saphir. Three contestants had 20 minutes to polish up a Loake Aldwych in Mahogany as beautiful as possible. In the final we had Thomas Brunschwig from France, Singaporean John Chung, and Pete Bultitude from England (who took the place of Gabriel Costa Perez, who couldn’t travel to London. Pete was one of three who had the highest amount of votes in the qualification round after the top trio, and the only one of those who could make it to the final.

As last year a huge crowd followed the final, and when the 20 minutes were over the jury had three really nicely shined and good looking shoes to review. In the jury were Sergio Barangé, of the Directors of Avel who owns Saphir, Filip Hallerfelt of Loake, Jesper Ingevaldsson of Shoegazing and Justin FitzPatrick of The Shoe Snob.

London Super Trunk Show 2018 - A Final Report
Thomas Brunschwig (to the left) and Pete Bultitude, two of the finalists.
London Super Trunk Show 2018 - A Final Report
The three finished shoes, from left shined by Thomas, Pete and John.
London Super Trunk Show 2018 - A Final Report
World Champion John Chung (to the right) together with Sergio Barangé from Saphir.
London Super Trunk Show 2018 - A Final Report
More exhibition shoes, here by TLB.
London Super Trunk Show 2018 - A Final Report
Norman Vilalta loafers.
London Super Trunk Show 2018 - A Final Report
Black single monk made by Myrqvist.

New for this year was the World Championships in Shoemaking. Of the registered contestants we had 30 shoes sent in for the competition, all were supposed to make a plain cap toe oxford model with natural coloured sole, hand welted with handmade sole stitch, and a single leather sole. These were all on display during the event, and there were a wide variety of styles and make, which gathered a lot of attention, and several really superbly made shoes. The day before the shoes were reviewed anonymously by the jury, consisting of bespoke shoemakers Jim McCormack, Nicholas Templeman, Keitaro Takano and Eric Devos, John Lobb Paris bespoke Director Patrick Verdillon, and partners and shoe experts Gary Tok of Master Shoemakers and Kirby Allison of the Hanger Project, plus again Jesper of Shoegazing and Justin of The Shoe Snob.

London Super Trunk Show 2018 - A Final Report
All competition shoes in the World Championships in Shoemaking.
London Super Trunk Show 2018 - A Final Report
Championship shoes inspected and admired.
London Super Trunk Show 2018 - A Final Report
Second placed Daniel Wegan (to the left) and winner Patrick Frei, with their shoes and awards.
London Super Trunk Show 2018 - A Final Report
Crowd just after the award ceremony. The super trunk attracted an even larger group from the shoe industry this year, with even more people who travelled in as well, and has really become an important meeting place. There were also several gatherings the days before and in the evening after the event, and the shoe stores in London on for example Jermyn Street also notice an increased amount of customers during the super trunk weekend. We are very happy for this.

 

London Super Trunk Show 2018 - A Final Report
Joyful conversations.
London Super Trunk Show 2018 - A Final Report
Mes Chaussettes Rouges’ table, obviously.
London Super Trunk Show 2018 - A Final Report
Bags and braces at Exquisite Trimmings.

At the award ceremony the top ten were presented, with the podium eventually ending up as Philippe Atienza, France, on 3rd (receiving 1,000 prize sum), Daniel Wegan, Sweden/England, on 2nd (2,000 in prize), and Patrick Frei, Germany, as the first world champion (3,000 in prize). Amazing masterpieces made by all of them, and these three shoes will now travel around the world to be showcased for more shoe lovers. See more of these in this post, and in a week or so there will be a massive summary of all the competition shoes in text and picture. You can view film from this event session and the shoe shining session in the bottom of this post.

The overall reception of the shoemaking championships has been overwhelming, and we definitely will have it again next year.The plan is also to introduce the World Championships in Shoe Patina next year, so we have a trio of shoe competitions.

Thanks again to all participants and all visitors for making the London Super Trunk Show another great day for shoe nerds! Please give feedback of what you liked and what you wish could be better, and hopefully we will see you again next year!

London Super Trunk Show 2018 - A Final Report
Matsumoto goodies.
London Super Trunk Show 2018 - A Final Report
Kirby Allison’s Hanger Project were filming lots of things for their YouTube channel, in a few weeks time films from the event will start being published.
London Super Trunk Show 2018 - A Final Report
Shoe champ shoes, with the Master Shoemakers book in the lower left corners, which were sold by author Gary Tok at the event.
London Super Trunk Show 2018 - A Final Report
Barbanera loafers, great pattern.
London Super Trunk Show 2018 - A Final Report
Sole of the above.
London Super Trunk Show 2018 - A Final Report
Adelaide in black.
London Super Trunk Show 2018 - A Final Report
Lizard grained boot.
London Super Trunk Show 2018 - A Final Report
Staff from Saphir showed some shoe shining techniques.
London Super Trunk Show 2018 - A Final Report
Paolo Scafora’s well filled table.
London Super Trunk Show 2018 - A Final Report
Various monk versions.
London Super Trunk Show 2018 - A Final Report
Scafora’s very Italian sole finishing.
London Super Trunk Show 2018 - A Final Report
Lazyman, note that it’s three tone coloured, and a split toe derby.
London Super Trunk Show 2018 - A Final Report
Tassel loafers by Swedish brands Myrqvist, whose shoes are Goodyear welted in Portugal.
London Super Trunk Show 2018 - A Final Report
Sole of Myrqvist shoe.
London Super Trunk Show 2018 - A Final Report
Penny loafer.
London Super Trunk Show 2018 - A Final Report
Oxfords lined up.
London Super Trunk Show 2018 - A Final Report
Filip Hallerfelt of Loake and Justin FitzPatrick seem to discuss important things. (with a horrible face by yours truly)
London Super Trunk Show 2018 - A Final Report
Saphir’s table.
London Super Trunk Show 2018 - A Final Report
From their basic range.
London Super Trunk Show 2018 - A Final Report
Keitaro Takano of Clematis Ginza measuring one of several persons who ordered bespoke during the day.
London Super Trunk Show 2018 - A Final Report
Clematis bespoke samples.
London Super Trunk Show 2018 - A Final Report
Close-up.
London Super Trunk Show 2018 - A Final Report
Sole of the lazyman.
London Super Trunk Show 2018 - A Final Report
Clematis RTW made by Joe Works.
London Super Trunk Show 2018 - A Final Report
Lots of goodies by J. FitzPatrick.
London Super Trunk Show 2018 - A Final Report
Boots for winter, loafers for summer.
London Super Trunk Show 2018 - A Final Report
Sizes written out on fitting shoes by Miyagi Kogyo, part of Jsep, Japan Shoes Export Platform. Very happy to be able to show several Japanese RTW brands for a larger crowd in Europe for the first time, and several people bought/ordered from these brands. The lasts they have focused on for Europe, ahead of the new free trade agreement, worked very well for our feet, tried out several of them myself with good results.

 

London Super Trunk Show 2018 - A Final Report
Miyagi Kogyo black double monk.
London Super Trunk Show 2018 - A Final Report
Plain cap toe in brown, with nice depth in the shade.
London Super Trunk Show 2018 - A Final Report
Clean sole by Kogyo.
London Super Trunk Show 2018 - A Final Report
Heavy boot from Kiten.
London Super Trunk Show 2018 - A Final Report
New model.
London Super Trunk Show 2018 - A Final Report
A more subtle version.
London Super Trunk Show 2018 - A Final Report
Kanpekina button boots, really gorgeous.
London Super Trunk Show 2018 - A Final Report
Fiddle back waist by Kanpekina/Perfetto.
London Super Trunk Show 2018 - A Final Report
Handstitched inverted decoration seams.
London Super Trunk Show 2018 - A Final Report
Matsumoto’s take on the adelaide.
London Super Trunk Show 2018 - A Final Report
Neat balmoral.
London Super Trunk Show 2018 - A Final Report
One of Matsumot’s several sole and waist options.
London Super Trunk Show 2018 - A Final Report
Mes Chaussettes Rouges’ colourful table.
London Super Trunk Show 2018 - A Final Report
Most should be able to find at least one pair of socks they like here.
London Super Trunk Show 2018 - A Final Report
How the Loake shoe looked before the World Championship final in shoe shining.
London Super Trunk Show 2018 - A Final Report
Shoe shining being done.
London Super Trunk Show 2018 - A Final Report
Crowd during the final.
London Super Trunk Show 2018 - A Final Report
The winning shoe of John Chung, owner of shoe shine bar Mason & Smith in Singapore.
London Super Trunk Show 2018 - A Final Report
Shoe polished by Pete Bultitude.
London Super Trunk Show 2018 - A Final Report
Thomas Brunschwig’s shoe.
London Super Trunk Show 2018 - A Final Report
All three, from top Thomas, Pete and John’s.
London Super Trunk Show 2018 - A Final Report
Happy champion.
London Super Trunk Show 2018 - A Final Report
Inverted decoration stitch on TLB oxford.
London Super Trunk Show 2018 - A Final Report
TLB’s city rubber sole actually have a slightly bevelled waist edge, which is not common.
London Super Trunk Show 2018 - A Final Report
Snuff suede beauty.
London Super Trunk Show 2018 - A Final Report
Skolyx range of budget Goodyear welted shoes.
London Super Trunk Show 2018 - A Final Report
Accessory online retailer Exquisite Trimming’s table.
London Super Trunk Show 2018 - A Final Report
Glasses by The Bespoke Dudes.
London Super Trunk Show 2018 - A Final Report
Mario Bemer’s stunning fabric loafers.
London Super Trunk Show 2018 - A Final Report
Alligator and calf in blue shades.
London Super Trunk Show 2018 - A Final Report
Cut through of hand welted shoe.
London Super Trunk Show 2018 - A Final Report
Nice sole by Bemer.
London Super Trunk Show 2018 - A Final Report
Norman Vilalta’s offerings.
London Super Trunk Show 2018 - A Final Report
Gladiator/spectator two tones, or what ever you might call them.
London Super Trunk Show 2018 - A Final Report
Vilalta’s new premium range 1202.
London Super Trunk Show 2018 - A Final Report
Sole of another 1202 shoe.
London Super Trunk Show 2018 - A Final Report
Shoemaking championship shoes.
London Super Trunk Show 2018 - A Final Report
Shoes and lots of people.

 

Films from the event

The final of the World Championships in Shoe Shining:

Sorry for the sometimes bad picture quality, we had problems with the wifi connection. Better films from the events will come later.

 

Full film from the award ceremony for the World Championships in Shoemaking:

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Welcome to The Shoe Snob Blog! 

This blog was created to not only show the journey of one man who wanted to make the shoe industry the best it could be but also the share all of the knowledge gained along the way. 

Ultimately this blog is about seeing men wearing better shoes through education and sharing what is out there that deserves recognition. 

Click the link to read more about me and my journey to make this all happen!