In the past I was against sites like Massdrop as I thought that the business model that they use would only cheapen/tarnish the brand image as they slash retail prices like there is no tomorrow. But as I grew up, I realized that I was wrong. The reason being is that all businesses have different business models and theirs is simply the high volume — low profit margin, paid upfront. Mine is completely different but that does not mean we can’t work together on occasion without my brand or business model being affected. What first got me to let my guard down was the fact that it was a private members site. But then I realized that idea was foolish as everyone and their mama seems to know about Massdrop, hence the +3 million strong membership. But then I got over that as well, as I realized two things:
- As a small brand, I only serve to get my name out there in the hopes to grow my brand and as big as The Shoe Snob is, Massdrop is much bigger. Many people out there can afford my shoes but might be hesitant to make a purchase online if they can’t try them on, especially if they have to have the looming fear of paying custom’s fees and a possible return charge. So it makes sense for people interested in the brand, †but fearful of getting the size wrong.
- Not everyone can afford shoes in my price range, but want to have nice shoes. The beauty of Massdrop is that it allows someone the ability to justify more the idea of spending a bit on shoes that they would otherwise not dream of especially if they feel like they are getting a good deal. There are young men out there getting into the world of smart dress and might not be able to afford $500 but could swallow the idea of $300 as an investment into their wardrobe for their future. I want those people to be able to acquire J.FitzPatrick shoes.
Therefore, Massdrop and my brand, J.FitzPatrick started to work together and are now on our 2nd Drop. We started with the Magnolia model as it is easily our best seller and thought that it would be a good intro into the brand for many people unfamiliar with it and also like I said for the 2 reasons stated above. We had a drop a few months back in just the black and brown colors but decided this time to add burgundy to the mix as it is something that I have made before but no longer offer and some of you may still be interested in that.
The benefit of the Massdrop ‘drop’ is that it gives the opportunity for those of you with either really small or really big sizes to get in on something that you would otherwise pay MTO for. That being, I am accepting any size in widths E (standard) and F (wide, US equivalent EE) from UK5 to UK13, with half sizes included. On my site I only offer UK6E-UK12E (and even UK12 is going away for most models) with no offer ever of UK11.5 within my own range. So there is opportunity to get in on something while it does not come with an extra cost. I think that while Massdrop is a US company and many might think it benefits those clients better, the fact is they charge so little shipping to EU that it is almost as if you are in America anyway.
That being, if you have been waiting for a deal on my shoes, particularly the Magnolia model, now is your chance to take advantage!
(but to go to the link you will have to sign up)