The day has finally come and I am so anxious that it’s hard for me to even write. For those of you whom have created your own website and did most of the content yourself, you will know what I am talking about. That being, the e-commerce site for my shoe line, J.FitzPatrick Footwear, is now officially live. It has been a long time coming and it feels weird to even think that it is now ready to be shared with the public. And now is where the real work begins.
I wanted to launch this in March, but like most deadlines for big projects, it got delayed. And in reality there are still things to add to the site, like a refurbishment program that I am trying to put together for J.FitzPatrick wearer’s as well as the standard page explaining the quality/making of my shoes. Two things that I didn’t feel were necessary in delaying anymore the launch of the site, but two things needed for future international expansion.
To kick it all off, we have offered a FREE WORLDWIDE shipping from now until the end of the month. This is limited to only purchases that have shoes in the basket. If you only buy accessory products, shipping will be charged. So now is the chance to take advantage of big ticket and/or heavy items, especially if you live far away that usually incurs a high shipping rate. You might notice that on very few of the models there are some gaps in sizing. This is because some excited readers emailed me previously in order to acquire their pair first and unfortunately on certain models and in certain sizes, there is only a stock level of 1 pair. That being, if you fall within the ends of the spectrum of sizes, you might want to act fast as there is typically one 1 pair per each uncommon size.
There has been a slight increase in shoe prices as the cost of leather went up in the last year. I absorbed that increase as I did not want to make my shoes more expensive before my brand was 1 year old. I tried to keep this as small a change as possible with most shoes only increasing £5 and boots £10. In the meanwhile, I have added new things to my shoes, like a complimentary shoe horn and have made the dustbags of higher quality. I am also doing more things in the background to constantly improve the shoes and make the value for money even stronger. But of course, like most of the industry and the world of products/services, prices do have to increase every now and then. I will always do my best to make that increase minimal.
I won’t claim to have made the best nor the coolest website in the world, but what I tried to do was make it clean, professional and concise. Imagery for me should do the work and I only put what writing I felt necessary. I hope that you all really enjoy it and like the new models that are out for Spring/Summer 2014. If you are a fan of The Shoe Snob and my line, I would greatly appreciate any organic traffic that you could create by spreading the site on. As always I thank you all for all of your support and for those of you that are coming to my launch party at Timothy Everest on April 10th, I look forward to seeing you there! Happy Shopping and have a great weekend!!
Justin, “The Shoe Snob”