The hardest thing about buying online is getting your size right. In a world where US10 can mean whatever it wants, as well as the concept of “medium”, one is often reliant upon other people’s risks in order to feel somewhat safe when it comes to making the right decision for an online clothing purchase. The best sites have a lot of customers that give fit feedback and are easily able to display that info on the product page. But not all sites/brands have that many clients or capabilities in their site to list 100 comments on fit. So, the customer is left to only email the company. The issue with that is that in order to give good size advice you have to have something to compare to. And that only comes when you know the fit of other brands too. And this is where Grayle comes into place.