A lot of change is going on in the industry these days and I feel like there will be a huge revolution this year of smaller makers becoming more known and the giants that were previously powerhouses will soon start to have to fight for sales and they won’t come as easy as they have in the past. And part of it is thanks to stores like Skoaktiebolaget (and the like) who are out there taking chances by introducing brands otherwise virtually unknown to most of the world (save a few shoe nerds like myself) and giving spotlight where it is due. All too often do great brands who make amazing shoes go unknown for far too long all because their passions lay more in shoemaking then they do in marketing (which is how it should be but it hurts the business unfortunately as there needs to be a good mix of the two).
Therefore, welcome the new age of Skoaktiebolaget who has recently announced the drop of Edward Green — which means their shoes are all on discount online — and the introduction of Carlos Santos and a new patina service. Carlos Santos has always been a brand that peaked my interest from afar but never really had the pleasure of studying the brand up close and personal. And while I know that there are good shoes that come out of Portugal from past experience with other brands, I realized that the difference from pictures online and real life was vast. But as the Skoak team are as big as shoe snobs as myself (and so is Jesper, if not worse ðŸ™‚ and they all seem to vouch for CS and have only good things to say about them, then I trust their quality is intact.
The new range of shoes is meant to be in line with an introductory goodyear welted offering, giving you good value for money and if they are as good as they seem to be or as other people say, then it seems like a very good bang for one’s buck. But what is most interesting is the patina service that they offer which means that for any shoe that is on offer at Skoak (or nearly all of them), one could in theory customize the color (however limited to the shades available). It’s not a full-on-pick-your-own-patina but at an extra cost of only £33 it’s not a bad option if you don’t want to go for the standard choice.