Well, it would appear that India is on track to follow what China has been doing in the shoe world by offering well-made welted footwear for next to nothing (comparatively speaking). The only downside I see to Indian making is that in one photo on IG you will have a handwelted shoe that looks phenomenal and then a shoe that looks cemented and worth less than $50 and it often confuses me. I guess if I really use common sense, I ask myself if the cheaper-looking ones are for their mass distribution in India while maybe the higher-end ones are for a more exclusive clientele as well as a potential non-Indian consumer. That is the only logic that comforts me as I remain dubious wondering, especially as I have very little first hand experience with Indian shoemaking yet far more experience in Indian/Pakistani brands ripping off my photos and selling fakes on eBay. So, it leaves you wondering….
But when I stumbled across Oblum, I was instantly impressed by what I saw. There were great designs, bold colors, nice lasts, and a good-looking handwelted selection. Even a spade sole or two for those fans. Even better is that that founder is a young guy, 30 years old, with a background in shoe design from Milan and the London School of Fashion. He teamed up with a group of shoemakers and created this up-and-coming brand that is surely set to do great things. The company is so small and fresh that they still do not have a proper website and appear to most of their trade from of IG, YouTube, and locally.
I look forward to seeing more of their styles and hope to one day soon do an unboxing video for all of you!
For now, you can learn more here: https://www.instagram.com/_oblum_/?hl=en