It is all about the short video format these days. That is what TikTok created that IG and YouTube have quickly adopted. It is in that format that they spread your content algorithmically to your own audience and show it to new ones. Therefore, I have decided to make more frequent YouTube Shorts video snippets that won’t come to the blog. Previously, I was sharing my long-format videos as posts, which I will continue to do. But my bite-sized Shorts will go on YouTube and Instagram and stay there only. Below is an example of one
In these shorter videos, I will focus on single topics with short and sweet explanations for my opinions on said topics. It would appear that this reaches people better in this new day and age. Don’t ask me why, but it has started working already. That will also allow me to get more content out there in the hopes of spreading good shoe information. I still want to continue the long-format videos but I often find myself lacking time to get to them. The YouTube Shorts ensures that I do not miss days of posting and giving people what they love: Information.
If you have yet to subscribe to my YouTube channel, I ask that you kindly do so and help spread the word.
Start here: https://www.youtube.com/@theshoesnob_official
—Justin FitzPatrick, The Shoe Snob
Arthur Catalanotto
You have always been able to deliver well said to the point interesting content. I have learned a long time ago that sometimes if we do not change with the times we can get left behind. Glad that this seems to be working for you.