Mario Bemer has had a rocky road since his brother passed away around 10 years ago. Having worked with Stefano as his right-hand man throughout Stefano’s career, the passing of his brother meant that it was finally time to go at it alone and start his own brand and continue the legacy of the Bemer name but with his own ideas. And so he did. He quickly created a new brand, a clever one, and opened up shop on Via dei Serragli in Florence, Italy.
His shop was beautiful. His shoe designs kept the spirit of the Bemer name but clearly with Mario’s flavor injected into each design. There were many that I loved with one in particular. But we won’t dwell on those. His quick progress was very promising. But with quick progress comes help to get there. Mario Bemer was not alone in getting to this point. He had a partner. And like any relationship, the potential to break down was a real possibility. Sadly, it did. And Mario Bemer stepped away from the brand he built, with his name attached to it. And this is where it got confusing for many.
If you Google Mario Bemer Shoes, the first thing that comes up is his old brand. His new brand is below that. As a consumer that will be tricky to know which one to go to if you care about being serviced by the brand that Mario is actually attached to. But Mario is now solely attached to Mario Bemer USA.
Mario Bemer has been married to a lovely American lady, named Sandra, for as long as I have known Mario, and even longer than that. So, when he stepped away from his first company he decided to set up shop in the US, specifically NY, where Sandra is from. Hence the name Mario Bemer USA. He has a showroom in Queens where you can make an appointment to see him, the shoes and get a fitting to place an order.
Mario splits his time between Florence and NY as his production is in Italy and he is still very much hands-on, indicating that everything in his new brand is 100% of his creation and choosing. His past experiences have made him understand how important it is for him to be fully in control, not only of the business but also of production. And I fully understand that sentiment. The phrase ‘too many chefs in the kitchen’ was created for a purpose and it more often than not rings true than it rings false. So, now Mario is back on the rise and you can expect to see a lot more of him!
Stay tuned as I unbox some of his wonderful hand welted collection.
Main Instagram: https://instagram.com/mario.bemer?igshid=NjIwNzIyMDk2Mg==
2nd Instagram: https://www.instagram.com/mario_artisan_florence/?hl=en
Photography courtesy of Paolo Matteoni: https://www.instagram.com/paolomatteoni/?hl=en