What is a mirror shine? It might seem like a trivial question but the reality is that it is often misused. And if you really want to be snobby about it, even
Search Results for: mirror shine
How to Fix Your Shoe Shine (Fast, Safe Guide)
If your mirror shine looks cracked or patchy—don’t panic. Here’s how to fix your shoe shine on dark calfskin in minutes: even out the wax (melting it into the
The Elegant Oxford Shoe Shine Masterclass
The Elegant Oxford Shoe Shine Masterclass We’re thrilled to announce two of the most exclusive MasterClasses in The Elegant Oxford’s history—featuring two
Free Shoe Shine by Saphir
At the NY Super Trunk Show, this October 5th, there will be a free shoe shine by Saphir service throughout the day. None other than Preston Soto, of The Elegant
Shoe Shine Don’ts: Top 5
There are many shoe shine don'ts in the world of shoe care, but here we will focus on these top 5. I see and hear about constant mistakes people make when
The Perfect Cap Shine
A lot of people get overzealous with their shoe shining and want to cover the entire toe cap using the cap line as their metric of measurement. The problem with
World Championship in Shoe Shine & Patina – London Super Trunk Show
We now open up the qualification to the finals of the World Championships in Shoe Shining and the first World Championships in Shoe Patina, both contests
The Shine – Polish Patina Service
The world of patina is growing day by day and it would not surprise me if it soon becomes as popular as mirror shine shoe polishing (what I mean by that is that
Customer’s Shoes – And My Shine
Working my concession at Gieves & Hawkes for the last 2 months now, has brought me a few shoes to shine. Unfortunately, most of them are boring black shoes, the
Saphir in New York: Exclusive Masterclass + Super Trunk
Saphir in New York returns this Friday as they present a new Masterclass as well as participate in the NY Super Trunk Show. For all of the Saphir fans local to
U.S. Championships of Shoe Shining 2025 – The finalists
The ones who will battle it out for the title at the U.S. Shoe Shining Championship of 2025 have now been appointed. The contest is organised in collaboration
New York Super Trunk Show 2025
The New York Super Trunk Show 2025 edition is back for its third installment on Saturday, October 4th. In central Manhattan, a bunch of great shoe and menswear
The London Super Trunk Show 2025 – Report
The London Super Trunk Show 2025 once again proved its position as a central meeting point for the world of quality men’s footwear. Throughout the day, the
Shoe Shining Tips & Tricks
Back when I was a 'professional shoe shiner,' I wrote a long, educational post about how to polish your shoes properly. I later realized that I had never shared
World Championships of Shoe Shining and Patina 2025 – Finalists
We can now announce the finalists in our two prestigious contests: The World Championships of Shoe Shining and Patina 2025. The finals take place at the London
London Super Trunk Show 2025
The London Super Trunk Show 2025 returns for its eighth edition on Saturday, May 10th. The event will feature 14 shoe and menswear companies from around the
Shoe Industry Secrets: Production Times
There are a lot of shoe industry secrets used to romanticize shoemaking. All of those videos you watch about the 300 steps to make a pair of shoes and shoes
Why Does MTO Take So Long?
Most of us hate to wait for anything. We have been so spoiled with instant gratification that the idea of waiting for your special product to be made, no longer
Do Not Condition New Shoes
Do not condition new shoes. That simple rule will ensure you never prematurely ruin a good, new pair. Wear your shoes, condition later. I never understood why
World Championships of Shoe Shining and Patina 2024 – The Finalists
World Championships of Shoe Shining and Patina 2024 The finalists have been selected! We’ll have shiners from China, Japan, and Switzerland battling it
2023 U.S. Championships in Shoe Shining
The inaugural 2023 U.S. Championships in Shoe Shining happened last October at the New York Super Trunk Show. When something is new it takes a little while to
Know Your Shoe Brushes
There is a world of shoe brushes most of us do not even think about. I won't even lie. Prior to trying these ones out earlier this year, I had never even
Are Patent Shoes Necessary?
When you have a physical shoe shop one of your largest customer bases will be men getting married and/or going to a formal function where a tux is required.
Shoe Care Guide – Why Is It Important?
A shoe care guide is the basic knowledge we all need to upkeep our shoes. Higher-end shoes are an investment and the more that you know how to look after that






























